Branding Microsoft Entra and Intune isn’t just a nice-to-have. It’s very helpful for the IT team and the business.

Why It Matters:

• Security and User Experience: Branding ensures that users recognize they’re on legitimate company systems, which enhances security and improves the user experience.
• Troubleshooting Assistance: It will also help your IT team in troubleshooting sign-in issues with Microsoft resources and SSO apps.

To help you get started, I’ve created a basic Entra Branding tool. This tool allows you to experiment with visual designs before making changes in your live environment.

For small/medium companies:

At a minimum, I recommend updating your Sign-in Logo.

• Edit the Logo: Use Paint or your preferred image editor to resize it to the suggested dimensions of 245x36px, with a maximum file size of 50KB.
• Upload the logo: go to the Sign-in form -> Banner logo in the Company Branding page.
• Optional Updates: If you have access to your company’s color scheme or a background image, consider updating those as well. Otherwise, the default settings should suffice.

For larger companies:

For larger organizations, doing a thorough job requires coordination with several teams—potentially including security, legal, and marketing/branding. (In some cases, you might be the security team!)

1 – Start with the Security Team:

• Password Reset Policy: Discuss whether end users are permitted to reset their own passwords.
  • If Microsoft Entra ID self-service password reset is enabled, the default settings are typically fine.
  • If you’re using a third-party password reset tool, get the link and necessary details from the security team to fill in the sign-in settings.
  • If Microsoft Entra ID self-service password reset is disabled, untick the appropriate box in the sign-in settings.
• Confirm with the security team if they want to display any information as the Username hint text.
• Confirm with the security team if they want to display any information in the Sign-in page text box or not.

2 – Consult the legal team if you have one:

• The footer includes links to the Terms of use and Privacy and Cookies policies.
• While the Microsoft defaults are generally sufficient, it’s important to verify with your legal team to ensure they meet your company’s specific requirements.
• Based on their advice, you can choose to show, hide, or customize these links as needed.

3 – Talk to the marketing/branding team last:

• Design Process: Once you’ve determined what needs to be shown or hidden, share this information with the marketing team to kick off the design process.
• Graphics and Visuals: They might need to provide graphics for logos and background images, so it’s essential to collaborate closely.
• Testing: Show them the design tool linked below so they can visualize how the logos and images will affect the sign-in page design.

4 – Test your design

Use this link to experiment with your branding: https://nebulika.com/entra_branding_tool/

Once you are happy with the result, you can go in your Entra Branding page and update the settings accordingly. Those settings can take up to 15 minutes to replicate.